The visual for APSU, the work of photographer Matthew Porter, is a simple palm leaf showcasing the beauty of nature.

The name APSU, used in mythology for “fresh water,” hints to the watery notes found in its composition. The fragrance was developed with the concept of uniting minimalism with freshness. APSU is more of a scent than a heavy, complex fragrance — a nod to a simpler lifestyle not easily found in today’s complex world.

APSU grabs your attention instantly with its bright blend of lush green notes drenched in clear water.

TOP: Crunchy Greens, Cilantro, Violet Leaves, Bergamot

HEART: White Tea, Dewy Jasmine Petals, Water Lily, Pimento Berries, Iris

BASE: White Musk, Cedar Wood, Amber, Frankincense

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Ulrich Lang

Apsu