The story behind Brogi

Gijs's passion for memories, scents & lifestyle

For as long as he can remember, Gijs has been a deeply emotional person — someone who feels life intensely and connects everything to scent. Perfume has always fascinated him: how a single note can unlock a memory, shift a mood, or leave a lasting impression. That emotional power of fragrance, its ability to tell stories without words, is what led him to create Brogi.

Brogi started as more than just a brand. It was a feeling, a vision. Gijs wanted to build a fragrance house that didn't just smell good, but felt alive — bold, elegant, playful, and a little mischievous. Something timeless, yet made for this moment.

From the very beginning, he immersed himself in the world of scent. Blending notes, chasing emotions, translating moments into fragrance. What began as a personal journey quickly attracted others who shared that same passion. He started working closely with French perfumer Maxime Gonzalez-Anton , whose artistry and technical mastery helped transform Gijs's ideas into bold, modern compositions.

Soon after, Gijs also connected with Sai Kandalgaonkar , one of the talented noses behind Brogi's growing creative direction. Together, they form a powerful triangle of intuition, emotion, and precision. And this is just the beginning — Gijs is now building a network of perfumers around the world, each contributing their unique perspective to Brogi's vision.

Every Brogi fragrance is born from that emotional spark. They're bold, raw, and meticulously crafted — but never over-polished. Each bottle tells a story, shaped by intuition and fine-tuned through trust, experimentation, and artistic freedom.

The world responded. What began as a personal mission turned into something people connected with on a visceral level. Brogi became a movement — blurring the lines between fragrance, lifestyle, and identity. From perfumes to scented home objects and beyond, the brand is growing into a sensory world where scent enhances how we live, feel, and remember.

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