Raw Spirit

Raw Spirit is proud to be led by CEO and Co-Founder, Joyce Lanigan. Prior to Raw Spirit, Joyce spent years traveling extensively for work and living all over the world including long stints in Australia and Asia. While in Australia, she saw first hand the incredible injustice and imbalance between Indigenous and non-indigenous communities.

This drove her to change career paths and jump into building a socially conscious business with co-founder and photographer Russell James. Although Joyce describes herself as an "accidental fragrancier", her curiosity, spirit, and passion for ethical luxury formed the building blocks of Raw Spirit Fragrances.